Hotel PMS glossary

What is ADR (average daily rate)?

In short: ADR, or average daily rate, is the average price paid per occupied room in a period. It is calculated as room revenue divided by the number of room nights sold. ADR measures pricing, not how full the hotel is, so it is read alongside occupancy rate and RevPAR.

Updated September 2026 · bedsKey product team

ADR formula

ADR = Room revenue ÷ Room nights sold

Worked example

A 40-room hotel sells 30 rooms on Tuesday night for a total room revenue of $2,400.

Figure Value
Rooms available 40
Room nights sold 30
Room revenue $2,400
ADR $2,400 ÷ 30 = $80

The same hotel's occupancy rate that night is 75% and its RevPAR is $60.

What goes into ADR

ADR vs RevPAR

ADR can rise while the hotel earns less: selling 10 rooms at $120 gives a higher ADR than 30 rooms at $80, but far less revenue. That is why revenue managers pair ADR with occupancy, or look at RevPAR, which combines both.

How bedsKey reports ADR

The bedsKey Reports & Analytics module shows occupancy %, ADR, RevPAR and room nights by day, week, month or a custom range, with month-to-date figures next to the same period last year and ADR on the books in the forecast and pickup report. Reports export to CSV. Because room charges are posted by the night audit in exact decimal arithmetic, the revenue behind ADR is not affected by floating-point rounding.

ADR: common questions

Does ADR include taxes?

Normally no. ADR is based on net room revenue, excluding VAT, service charge and non-room revenue such as food, beverage and laundry.

What is a good ADR?

There is no universal figure; ADR depends on market, season and property type. Compare ADR against your own history and competitors in the same market, and always alongside occupancy.

How is ADR different from BAR?

BAR (best available rate) is the price you publish for a night. ADR is the average of what guests actually paid across all rate plans, discounts and channels.

Run your entire property from one system.

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